DubaiTurf is a complete French-language ecosystem — editorial platform, social media, podcast, live content — designed to make Dubai Racing part of the daily conversation of French racing fans, and Meydan a destination they dream about attending.
DubaiTurf is not a media outlet that covers Dubai Racing. It is the permanent French-language home of Dubai Racing — a dedicated ecosystem that builds, nurtures and grows a French-speaking community around your season, your horses, your people and your destination.
Behind it: Emmanuel Roussel, racing journalist for 45 years, who has done exactly this for Hong Kong Racing since 2020 — building a loyal, qualified French audience from nothing, one story at a time.
"A ticket is not just entry to the grandstand — it is an investment in a story, a community, and a piece of Dubai's living history."
Sophie Ryan · Head of Communications, Marketing & Brand · Dubai Racing ClubDubai Racing Club has built something rare: a sporting event that is also a cultural celebration, a luxury destination and a lifestyle statement. DubaiTurf brings that narrative to France — in French, by someone who has been there.
65,000 spectators. 170 global broadcasters. Triple Guinness World Record drone display. DubaiTurf makes French fans feel like they were there — and want to be next time.
Meydan is not just a racecourse — it is a lifestyle hub: luxury suites, Cipriani Dolci, The MAINE, exclusive balconies. DubaiTurf tells that story to an audience that values it.
French fans become participants — following the season, tracking horses and jockeys, engaging on social media, and ultimately considering the trip. That is the audience DubaiTurf builds.
Creation and setup of the complete DubaiTurf ecosystem — dubaiturf.fr (available domain), social accounts, podcast infrastructure, editorial templates and foundation content.
Built once. Active from season one and beyond.
Complete coverage of all 16 meetings — previews, results, stewards reports, live updates, video subtitling, podcast, official DRC communications translated and adapted.
Monthly invoicing throughout the season.
3 trips to Dubai (Paris return + one week accommodation) for in-person reporting, video production and exclusive interviews.
On-site content drives 3–5× more engagement. The highest-performing format — and the one that sells the destination.
A call to align on scope and priorities — what matters most to Dubai Racing Club in the French market for 2026/27?
Define deliverables, on-site dates, season schedule. Simple, clear contract.
DubaiTurf goes live. First content published ahead of the Dubai Racing Carnival opening meeting. The French audience activated.
Four concrete examples — site design, results page, press release, social media.
| Pl. | Cheval | Jockey / Entraîneur | Âge | OR | RPR | |
|---|---|---|---|---|---|---|
1 (1) | N° 2 Magnitude (USA) 15/2 | Jose L. OrtizEntr. : Steven Asmussen | 4 | 118 | 125 | |
| b c Not This Time – Rockadelic · Prop. : Winchell Thoroughbreds | ||||||
| Mène d'emblée, contesté en course — résiste dans les derniers mètres avec autorité. | ||||||
2 (6) 1 l | N° 1 Forever Young (JPN) 8/11 FAV | Ryusei SakaiEntr. : Yoshito Yahagi | 5 | 128 | 123 | |
| b h Real Steel (JPN) – Forever Darling · Prop. : Susumu Fujita | ||||||
| Presse le vainqueur tout au long de la ligne droite — battu avec honneur d'une longueur. | ||||||
3 (2) 2¾ l | N° 4 Meydaan (IRE) 100/30 | William BuickEntr. : S. & E. Crisford | 5 | 116 | 117 | |
| b g Frankel – Nezwaah · Prop. : Sheikh Ahmed Al Maktoum | ||||||
| En contact avec les leaders, tient bien sa troisième place jusqu'à l'arrivée. | ||||||
Magnitude signe la surprise de la soirée face au favori japonais Forever Young, résistant de bout en bout sous la conduite de Jose L. Ortiz. Meydaan complète le podium pour les couleurs de Sheikh Ahmed Al Maktoum.
Le Dubai Racing Club a dévoilé ce mardi le programme complet de la 31e édition du Dubai World Cup, qui se tiendra le samedi 27 mars 2027 à Meydan Racecourse. Neuf courses Groupe 1, une dotation globale de 30,5 millions de dollars.
« La 31e édition représente pour nous un défi particulier : maintenir l'exceptionnelle dynamique des éditions précédentes tout en continuant à surprendre notre public mondial. »
Ali Al Ali · Directeur général, Dubai Racing ClubL'édition 2026 avait accueilli plus de 65 000 spectateurs et enregistré une couverture dans 170 pays.